Charlie Flack

“I joined Branston in July 2000 as a line operative, back when there were just five production lines and fields outside where the canteen now stands.”

Over time I progressed through roles as machine operator, line leader, and the first Production Line Technician, before moving into office-based positions.

From those early days on the factory floor to later years with the IT team, squeezed into a cupboard with our feet on the servers, I’ve seen Branston transform; its culture evolve, machinery modernise, and processes continuously improve, with Agri-Tech and innovation now a vital part of that journey.

Branston has always fostered a bold, supportive environment - encouraging accountability and decision-making, while providing training and a safety net for setbacks. That foundation enabled me to step into leadership roles, from General Manager at HarvestEye, where I represented the business on an Innovate UK mission to Australia, through to Head of Business Transformation, an integral part of ERP and process optimisation programmes.

Along the way I’ve been trusted to manage P&L budgets, lead cross-functional teams, and deliver innovation across Agri-Tech and food production. This journey reflects a business that doesn’t just grow potatoes - it cultivates people, empowering them to be resilient, brave, and future-focused.

Jim Aitken

Jim Aitken

Senior Agronomist

"I'm passionate about getting the best out of potatoes and making sure that the end consumer does too."

Dominic Groom

Dominic Groom

Head of Technical - Fresh

"I get to be involved in every step - from stock selection in the field to how the products are presented in store."