Branston Extends Lincoln City FC Sponsorship for a Fifth Season

Strengthening its partnership for the fifth consecutive year, Branston has been announced as the diamond partner for Lincoln City Football Club for the 2026/27 Sky Bet Championship season. Branston is expanding on the long-term partnership during a key year as the Imps have secured promotion to the Championship for the first time in 65 years. 
 
Jim Windle, CEO at Branston, said: “It is fantastic to be partnering with the Imps for a fifth consecutive season – sponsoring all three playing kits, home and away, and also the Legends Lounge at the stadium. We are very proud to see players and fans alike wearing the Branston name on the famous home shirt and our Nanna Tate brand on the away kits. It has been brilliant to see the team performing so well over the past few years - wishing the Imps all the very best for the exciting season ahead!”

Having forged the partnership in 2021, it has transformed from a sponsorship deal into a highly successful HR initiative. As part of the package, Branston employees can access exclusive perks for themselves and their families, with match day tickets and mascot packages shared out between colleagues spanning five years and counting.  

The scheme has proved to be a key benefit that has been central to further improving workplace culture and employee engagement. Utilising the Sincil Bank stadium, Branston also hosted its annual Family Fun Day at the stadium last year, where more than 300 employees and their families gathered together. 
 
Lincoln City’s head of commercial, Bobby Copping, said: “We’re absolutely delighted to see Branston on the front of our shirts for another season, as we prepare for what is an eagerly anticipated and incredibly exciting season in the Sky Bet Championship.  
 
“Branston is a fantastic local business, who we have built a fantastic partnership with over the years, and we’re very proud that they will be continuing on the journey with us.”