Branston launches exciting new potato brand

Nanna Tate is a stand-out new potato brand which has been developed by Branston. With a focus on recreating the nostalgia evoked by the best potato dishes, Nanna Tate builds on Branston’s 50 plus years of potato expertise, adding a modern twist while tapping into the enduring love that us Brits have for the humble spud.

Nanna Tate fresh potatoes are being launched from December 30th in 450 Tesco stores across the UK. This will be followed by a roll-out of the Nanna Tate prepared potato range from February 2025. Nanna Tate ready-to-cook dishes are designed to take the faff out of potato prep and promise to deliver excellent results every time, so you can enjoy freshly cooked roast potatoes, chips or mash no matter how hectic your schedule.

Nanna Tate potatoes have been carefully selected to create the creamiest mash, fluffiest roasties and crispiest chips every time, helping to add some pizzaz to the plates of potato lovers. The bold  packaging is designed to be eye-catching in the potato fixture, supported by thumb-stopping online content to offer inspiration.

Lucia Washbrook, sales & marketing director, said: “Christmas is traditionally a time when people rediscover their love for potatoes – especially roasties – so we hope that launching Nanna Tate straight after will keep that passion alive well after the festive season.

Our distinctively different prepared potato products will be hot on their heels. Nanna Tate is unapologetically bold and sassy and will challenge the norm, encouraging people to re-think their assumptions when it comes to potatoes. So get ready to ‘unexpect the expected’ as our Nanna Tate products hit the shelves."