Understanding the category to deliver innovative growth for our customers
Our Commercial, Category and Marketing teams are fully integrated to deliver a coordinated approach to anticipating and meeting customer and consumer needs. From detailed data that enables us to understand shopper behaviour to the complex forward planning and negotiations with our customers, we’re the driving force of the business.
So we effectively become an extension of our customers' teams... it's how we really get to grips with what they want and help them grow and manage their categories accordingly. It helps us to earn more business and keeps our business growing.