Jason Kelly

Jason joined Branston as Chief Operating Officer in spring 2025, bringing with him more than 25 years’ experience in senior roles.

Previously the vice-president of global manufacturing for bakery giant Krispy Kreme, Jason has a track record of transforming the operational, procurement and logistics processes. Prior to that role, he was responsible for unlocking value across the fresh produce supply chain for one of the UK’s largest grocery giants.

Jason particularly enjoys the dynamic nature of the fresh produce and added value sectors and relishes the opportunities to work closely with suppliers, focusing on relationships and improving efficiencies for longer-term future proofing.