After three years on the road, educating children from Aberdeen to Truro, hard-working potato farmer Billy Branston is putting his feet up for a well-earned rest.
Billy Branston’s Amazing Potato Factory, Branston’s outstanding education initiative for schoolchildren, will be retiring after welcoming its 25,000th pupil on board, a milestone achieved at Woodside Junior School in Amersham last month (April).
The initiative has seen a double decker bus converted into a fully functioning mobile classroom touring primary schools nationwide. The bus hosts a variety of activities where children gain hands-on experience of how potatoes are grown and what goes on in a real life potato factory.
Since its launch in September 2014 the bus has been touring schools across the length and breadth of the UK, and it has been fully booked throughout. Activities on board the bus are tailored to fit with the Key Stage One and Two frameworks, with nutrition and healthy eating playing an important role in the initiatives educational objectives.
George Christoudias, Sales and Marketing Director at Branston, said: “When we first launched the initiative back in September 2014, our main hope was that we could communicate to schoolchildren nationwide about where their food comes from and the importance of potatoes in contributing to a healthy and balanced diet.
“We’ve been delighted with the response to the project from schools across the country and the milestone we have now reached reflects both the hard work of our team and the level of engagement from the schools we have taken Billy Branston’s Amazing Potato Factory to.”
Now, after nearly three years on the road, the bus tour will be retired in favour of innovative new online materials. We're working with the team from Table of Delights who are creating some fun educational materials to help children learn about potatoes' journey from farm to fork.
George added: “Since we launched the bus, we have received an overwhelmingly positive response from schools asking for a visit from Billy Branston and we've tried to visit as many of them as possible. We hope to broaden our reach even further by taking our potato resources online."