National education initiative to launch online resources

Posted: 11 May 2017
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After three years on the road hard-working potato farmer Billy Branston has put his feet up for a well-earned rest after educating children from Aberdeen to Truro, making way for a new online education portal for the primary schools nationwide.

Billy Branston’s Amazing Potato Factory, Branston’s outstanding education initiative for schoolchildren, will be retiring after welcoming its 25,000th pupil on board, a milestone achieved at Woodside Junior School in Amersham last month (April).

The initiative has seen a double decker bus converted into a fully functioning mobile classroom touring primary schools nationwide. The bus hosts a variety of activities where children gain hands-on experience of how potatoes are grown and what goes on in a real life potato factory.

Since its launch in September 2014 the bus has been touring schools across the length and breadth of the UK, and it has been fully booked throughout. Activities on board the bus are tailored to fit with the Key Stage One and Two frameworks, with nutrition and healthy eating playing an important role in the initiatives educational objectives.

George Christoudias, Sales and Marketing Director at Branston, said: “When we first launched the initiative back in September 2014, our main hope was that we could communicate to schoolchildren nationwide about where their food comes from and the importance of potatoes in contributing to a healthy and balanced diet.

“We’ve been delighted with the response to the project from schools across the country and the milestone we have now reached reflects both the hard work of our team and the level of engagement from the schools we have taken Billy Branston’s Amazing Potato Factory to.”

Now, after more than two years on the road, the bus tour will be retired in favour of innovative new online materials for primary schools, due to launch in time for the next academic year.

The resources will be free to download and all developed in line with the national curriculum to teach children about the potato’s journey from farm to fork, including fun activities based around nutrition, food and farming

George added: “Since we launched the bus, we have received an overwhelmingly positive response from schools asking for a visit from Billy Branston and to share our knowledge of the potato’s journey from the field to the dinner plate.

“Our aim is to educate as many students as we can about eating healthily as part of a balanced diet and to choose fresh produce were possible. Through the launch of the online portal, we are able to increase the accessibility of the resources for all primary schools and to ensure that everyone who would like to share in this goal are able to, no matter the time or the location.”