IFE 09

12 March 2009

Branston is once again exhibiting at the International Food Exhibition.

Branston, exhibiting on Stand N1112 in the General Food and Drink section, is showcasing an enviable range of fresh potato and prepared vegetable food solutions for retailers and food service companies.  The company is using IFE 09 to highlight its expertise in developing innovative solutions for its customers or supplying high quality own label products for them.

The company’s success in the sourcing, packing and delivery of fresh potatoes over the last 40 years has seen Branston record enviable growth. However, Branston’s success is not just based on its capabilities in the fresh sector, since 2005 the company has developed the prepared side of its business considerably.

“Our prepared product range has grown rapidly, because we are continually looking to develop inspiring, high quality and convenience products to help our customers,” says Mark Willcox, Development Director at Branston. “We have the capabilities to work with retailers of any size on a wide range of products. We can create something bespoke to their needs, whether it is a single product or an entire range or category. We can look after everything from recipe creation through to packaging and fixture design as well as category management and delivery. We’re looking forward to meeting people at IFE to discuss how we can help them.”

Branston’s capabilities will be on display on the stand with the company showcasing its food to GO!, Real Potato Company, Simply Spuds and Dig in brands alongside retailer own labels.

“We’re really looking forward to IFE and having the opportunity to talk to retailers and food service companies of all sizes about their needs,” concludes Mark.