Branston prepares to meet demand for Christmas spuds

Posted: 12 December 2017
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More than 7,960 tonnes of potatoes will be packed and distributed at Branston's sites in the week leading up to Christmas Day – almost double the amount packed in the average week at the company.

As demand soars for one of the nation’s favourite components to Christmas dinner more than 16.2 million packs of potatoes will be sold by retailers nationwide during the week leading up to Christmas.

As well as packs of fresh potatoes, volume for prepared products – especially ready to roast potatoes - are also set to rise, with almost 32,000 packs expected to be produced at Branston’s award winning prepared foods facility during the run up to Christmas – up 68% compared to the average week.

“From 13 December we really start to see uplift in demand for potatoes, as families across the country prepare for the festive season,” said John Griffin, general manager at Branston’s Lincoln site.

“Across our three sites, in the lead up to the festive season our potato packing jumps 250%, from around 571 tonnes a day to over 1,998 for the peak days in the week before Christmas and our production facilities run around the clock to meet demand.”

Research shows that large family gatherings are the norm this festive season with 60% of households intending to cook dinner for six or more people. Less than a third (28%) of households will be eating alone or with just one other person.

John continued: “Potatoes are the cornerstone of festive dinners, shown by the huge surge in potato sales. King Edward and Maris Piper are the best known varieties for roasties as they have a fluffy texture that crisps up really well, but all our potatoes will make a great addition to Christmas – whether at the main meal on 25 December or to feed the family throughout the holidays.

“Last year on 23 December, retailers saw a 1000% uplift compared to a normal day for purchases of white potatoes, with peak trading time at 11am. This year we’re expecting the greatest demand for packs of potatoes to be on this date again with it falling on a Saturday.”