This summer the Branston team has been out on the road at lots of different shows. They've been having potato-related fun, with activities for children of all ages and have also launched a competition to find a novel design for their next new lorry.
Jackie Baker, communications manager, said: "Our lorries carry potatoes all around the country, so they’re an ideal opportunity for us to grab the UK public’s attention and share our passion for potatoes. The first designs started off with the intention of reminding people about how healthy and economical potatoes are. They’ve evolved since into a lighthearted reflection of popular culture as well as a bit of fun!"
Five years ago local schoolgirl Chloe Dearden came up with an original idea for a Tate That design, inspired by one of her favourite boy bands. The team at Optima Graphic Design worked with her to fine-tune the artwork and scale it up and the trailer was unveiled with great excitement at Branston Junior School.
The company is now looking for another innovative idea and believes that creative young minds could be the perfect source. They'll be getting children at the next CarFest event (26 – 28 August) involved and are also opening the competition up nationwide. If you (or your child) has an idea that you think could work well, just download and print off the attached entry form for them to complete. You can then scan and email or post it back. At the end of September a winner will be selected and the idea will be developed to be used on Branston's next new lorry trailer.