It was the culmination of Booker's comprehensive greengrocer training programme. Booker is the UK's leading food & drink wholesaler and continues to invest in the quality of its produce and its greengrocer training programme which are both key parts of its growth strategy and in delivering Booker's customer commitment of choice up, prices down and better service.
As well as presentations from the Booker senior management team, the event at Branston provided an opportunity for the greengrocers to get a better understanding of the complexities of fresh potato supply. There was a presentation from Branston field director David Nelson, followed by factory tours where the greengrocers saw a range of Booker products being washed, graded and packed.
Richard Clark, commercial director at Branston comments; "We were delighted to host the Booker greengrocer graduation event. Not only did it provide us with an opportunity to build our relationship further with Booker, it also created an excellent working platform to engage with their greengrocers and increase their fresh potato product knowledge. We were able to give them a better understanding of how we work with potatoes and an appreciation of the attributes of different varieties and their uses. And when they are more knowledgeable about potatoes they can give a better service to their customers which in turn will help to maximize sales."
Branston started supplying Booker in 2011 and became the wholesaler's sole supplier of fresh potatoes in 2012. Branston has worked closely with the Booker team to help them improve quality and reinvigorate the range with new pack formats and distinctive free standing display units for branches to showcase potato prepacks.
"Booker is committed to offering our customers the highest quality products that are great value for money," said Dominic Morrey, Director of Trading - Fresh. "Our Greengrocer training programme is a very important part of Booker improving our service and I am delighted that we have so many dedicated and committed colleagues to help and advise our customers. I would also like to thank Branston for their support in making this graduation event such a success."