Billy Branston hits the road

Posted: 17 September 2014
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Billy Branston's Amazing Potato Factory will visit schools nationwide. The company has converted a double decker bus into a fully functioning mobile classroom where children can find out all about potatoes and their fascinating journey from farm to fork.

In partnership with Tesco, the Potato bus will support the retailer’s Eat Happy Project, visiting schools and Tesco stores nationwide.

The vehicle will host a variety of activities, where children can gain hands-on experience and learn how potatoes are planted, grown and stored as well as weighing and sorting potatoes for themselves. Nutrition and eating will play an important part in the activities, which are tailored to fit with the Key Stage One and Two frameworks.

James Truscott, Sales and Marketing Director at Branston, commented:

“We’re keen to get the message out there about how great potatoes are and how they’re really key for a healthy balanced diet. The Eat Happy Project is a fantastic opportunity for us to work with Tesco to educate the next generation of consumers and give them a better understanding of where their food comes from.”

The official launch took place on Tuesday 16th September at Branston’s Lincoln site, with Billy Branston, the company’s new mascot making a special guest appearance.

Schools can request a visit from Billy Branston’s Amazing Potato Factory by emailing